Microsoft Office XP - Wikipedia.Free Access Tutorial at GCFGlobal

Looking for:

- Microsoft access 2016 tutorial a comprehensive guide to access free 

Click here to DOWNLOAD

     

MS Access Tutorial.

 

Native advertising , also called sponsored content , [1] [2] is a type of advertising that matches the form and function of the platform upon which it appears. In many cases it functions like an advertorial , and manifests as a video, article or editorial.

The word native refers to this coherence of the content with the other media that appear on the platform. These ads reduce a consumers' ad recognition by blending the ad into the native content of the platform, even if it is labeled as "sponsored" or "branded" content. Product placement embedded marketing is a precursor to native advertising.

The former places the product within the content, whereas in native marketing, which is legally permissible in the US to the extent that there is sufficient disclosure, [5] the product and content are merged. Despite the ambiguity surrounding native advertising's invention, many experts [ weasel words ] consider the Hallmark Hall of Fame , a series which first aired in and still running today, as among the earliest instances of the technique. Contemporary formats for native advertising now include promoted videos, images, articles, commentary, music, and other various forms of media.

A majority of these methods for delivering the native strategy have been relegated to an online presence, where it is most commonly employed as publisher-produced brand content, a similar concept to the traditional advertorial.

Alternative examples of modern technique include search advertising , when ads appear alongside search results that qualify as native to the search experience.

Popular examples include, Twitter 's promoted Tweets , Facebook 's promoted stories, and Tumblr 's promoted posts. The most traditionally influenced form of native marketing manifests as the placement of sponsor-funded content alongside editorial content, [6] or showing "other content you might be interested in" which is sponsored by a marketer alongside editorial recommendations. Most recently, controversy has arisen as to whether content marketing is a form of native marketing, or if they are inherently separate ideologies and styles, with native market strategists claiming that they utilize content marketing techniques, and some content market strategists claiming not to be a form of native marketing.

In most recent years of the millennium, the most notable form of native advertising has been sponsored content. The production of sponsored content sometimes abbreviated as "sponcon" [8] involves inclusion of a third party along with a management company or a brand company's personal relations and promotional activities team in reaching out to aforementioned considerably popular third party content producers on social media , often independent, deemed "influencers" in an attempt to promote a product.

A technique often used in traditional sponsored advertising is direct and indirect product placement embedded marketing. Instead of embedded marketing's technique of placing the product within the content, in native marketing, the product and content are merged, and in sponsored content the product, content and active promotion occurs simultaneously across a number of platforms.

The underlying motives of sponsored content, however, is similar to that of native advertising- which is to inhibit a consumers' ad recognition by blending the ad into the native content of the platform, making many consumers unaware they are looking at an ad to begin with. The sponsored content on social media, like any other type of native advertising, can be difficult to be properly identified by the Federal Trade Commission because of its ambiguous nature. Native advertising frequently bypasses this net impression standard, which makes it problematic.

This type of sponsorship is evident across all genres and levels of production regarding video content. There is a history of trouble between content producers and their transparency of sponsors regarding endorsement guidelines set by the Federal Trades Commission.

Notable companies involved in this trade include Audible , Squarespace , Crunchyroll and Vanity Planet. Most sponsored posts include a brief or a contract and can vary from client to client. Notable companies involved in this trade include fit-tea, sugar bear hair and various diet meal planning services and watch brands. Collaborative content has become more prominent on video platforms and social media in recent years.

Collaborative content may also include a brief or a contract and can vary from client to client- however, there is a degree of flexibility as the finished product is supposedly a representation of the content producer. Notable companies involved in this trade include pixi, colourpop and MAC cosmetics.

As it is the nature of disguised advertising to blend with its surroundings, a clear disclosure is deemed necessary when employing native marketing strategy in order to protect the consumer from being deceived, and to assist audiences in distinguishing between sponsored and regular content. According to the Federal Trade Commission , means of disclosure include visual cues, labels, and other techniques.

In , the Federal Trade Commission released their Endorsement Guideline specifically to increase consumer awareness of endorsements and testimonials in advertising given the rise in popularity of social media and blogging.

The American Society of Magazine Editors ASME released updated guidelines in reaffirming the need of publishers to distinguish editorial and advertising content. The ASME approach recommends both labels to disclose commercial sponsorship and in-content visual evidence to help the user distinguish native advertising from editorial.

A study published by University of California researchers found that even labeled native advertising deceived about a quarter of survey research subjects. Because the Federal Trade Commission can bring cases concerning practices that mislead a substantial minority of consumers, the authors conclude that many native advertising campaigns are probably deceptive under federal law. The authors also explain two theories of why native advertising is deceptive.

First, the schema theory suggests that advertorials mislead by causing consumers not to trigger their innate skepticism to advertising. Second, advertorials also cause source-based misleadingness problems by imbuing advertising material with the authority normally assigned to editorial content.

Moreover, when readers learned about covert advertising, their perceptions of the publications declined. The Interactive Advertising Bureau IAB , the primary organization responsible for developing ad industry standards and conducting business research, published a report in [16] detailing six different categories for differentiating types of native advertisements.

Native advertising platforms are classified into two categories, commonly referred to as "open" and "closed" platforms, but hybrid options are also utilized with some frequency. Closed platforms are formats created by brands for the purpose of promoting their own content intrinsically on their websites. Advertisements seen on these platforms will not be seen on others, as these ad types are generated for its sole use, and structured around exhibiting ad units within the confines of the website's specific agendas.

Namely, advertisements distributed on closed platforms originate from the platform's brand itself. Open platforms are defined by the promotion of the same piece of branded content across multiple platforms ubiquitously, but through some variation of native ad formats. Unlike closed platforms, the content itself lives outside any given website that it appears on, and is usually distributed across multiple sites by a third party company, meaning that the advertisements appearing on open platforms namely are placed there by an advertiser.

Hybrid platforms allow the content publishing platforms to install a private marketplace where advertisers have the option to bid on the inventory of ad space either through direct sales or programmatic auction through what is known as Real-Time Bidding RTB. Therefore, advertisements distributed on hybrid platforms are placed there by the platform itself, the space having been sold to an open platform advertiser.

From Wikipedia, the free encyclopedia. Type of advertising, that matches the form and function of the platform upon which it appears. For other uses, see Sponsored Content.

Scientific American. ISSN JSTOR PMID The Journal of American Folklore. S2CID Advertising Age. Archived from the original on The Guardian. Retrieved 1 November Available at: [Accessed 3 Dec. Brands and Creatives: Making the most of YouTuber collaborations. Available at: [Accessed 1 Dec. Collaborative Content Creation.

Available at: [Accessed 5 Nov. Advertising and Marketing on the Internet: Rules of the Road. Retrieved 4 October Journalism Studies. ISSN X. Retrieved Archived from the original on December 15, Retrieved December 19, Technology Science. Digital Journalism.

Retrieved November 23, March 6, Archived from the original on May 8, Categories : Advertising techniques Online advertising methods Online advertising Promotion and marketing communications. Hidden categories: CS1 errors: generic name Articles with short description Short description matches Wikidata All articles with specifically marked weasel-worded phrases Articles with specifically marked weasel-worded phrases from August All articles with unsourced statements Articles with unsourced statements from August Articles with unsourced statements from March Namespaces Article Talk.

Views Read Edit View history. Help Learn to edit Community portal Recent changes Upload file. Download as PDF Printable version. Search engine optimization Local search engine optimisation Social media marketing Email marketing Referral marketing Content marketing Native advertising.

Pay-per-click Cost per impression Search analytics Web analytics. Ad blocking Contextual advertising Behavioral targeting. Cost per action Revenue sharing.